United States effort 2018-2020
The Danish brand is in a strong position on the American market and the Danish and Nordic values and narratives resonate in the United States these days. We can utilize our presence in the minds of Americans to generate dialogue and knowledge sharing, as well as to pave the way for Danish artists and cultural actors.
Danish artists, architects, and designers are definitely ready to enter the American market. Therefore, the time is right for initiating export efforts for Danish art and culture in the United States, with a focus on exposure of Danish artists and the establishment of platforms for Danish art in America.
New geographical focus areas
The Danish representations in Washington D.C. and New York are already well underway in their work with extending the American people’s knowledge of Danish art and culture. They have established important platforms for Danish artists on the American East Coast. But the United States is an incredibly large country, where new areas and cities compete more and more for the attention – and new growth centres experience rapid cultural development.
The overall purpose of The International Cultural Panel’s United States effort will therefore be to open up new possibilities for Danish art and culture in some of the most essential, new centres of American cultural life, namely:
Austin, Houston, Los Angeles, Seattle, Detroit and Chicago.