A strong tradition materials has provided a sound foundation for advances in technology and material developments. Danish products often feature a range of technological advances that often spark changes to an entire industry in terms of new capabilities, efficiencies and production.

David A. Garcia / MAP architects

For the installation TECHNOLOGY we made a conscious decision to create a neutral backdrop so as not to compete with the selected products. We aimed instead to enhance and underline the strong Danish tradition of merging technology and design via the use of technology itself. To this aim, two robot arms move screens between the exhibited products, pausing in a choreographed cycle, to show a two-minute video of the technological key features of each product.

Design and technology are intertwined, informing each other through out the process in an endless conversation. This happens at all scales, and the products shown in this space, as well as Utzon's Sydney Opera House, are tributes to a successful dialogue between design and technology.

Special thanks to SENSORPLEX (AU) and Universal Robots (DK) for robot arms, technology, programming and dedication to the installation.